work with us
Real women. Real decisions. Real life.
REACH AN AUDIENCE THAT ACTUALLY DECIDES
The CMC community are not passive scrollers. They are people actively navigating the noise of modern
wellness: reading labels, questioning claims, and making considered choices for themselves and their families.
They come to CMC because they trust the filter. When we recommend something, they act on it. That trust is what you are partnering with.
WHAT WE CAN DO FOR YOU
Your brand, told through a lens 15,000 women already trust. Podcast interview, long-form editorial, social video campaign, and newsletter feature — all built around your story, not a brief
Everything in the Spotlight, plus the CMC Stamp — an honest published review and a badge your brand keeps forever. And an AI Readiness session so your team learns to move faster without losing your voice.
Three months of sustained presence. Six podcast ad placements, recurring editorial and social, monthly newsletter features, and a direct CPG strategy session with Wanda. For the brand ready to commit to a category.
Not ready for a full package? Start with one thing. Podcast ad insertion · CMC Stamp · AI Readiness Session · Culinary Visual Asset · Retail Readiness with Wanda. Each standalone. Each immediately useful.
Launching a new product. Reformulating. Entering a new market. Some briefs don't fit a package — and we don't force them to. Tell us what you're building and we'll tell you what makes sense.
We don't place brands. We translate them.
YOUR BRAND, THROUGH A LENS THEY TRUST
Every brand we work with gets run through the same editorial framework our audience relies on:
Does it help you
understand something?
Is it actually worth your
money and attention?
What does it mean for real
life?
That's why a CMC feature lands differently than an ad. It's not promotion. It's translation, and the audience knows the difference.
TWO WOMEN. ONE STANDARD.
CMC was founded by Wanda Malhotra, wellness media veteran, certified brand authority, and the connector behind some of the most genuine relationships in the industry. Alongside her, chef and creative strategist Manuela Scalini brings culinary expertise across four continents, a background in functional food and plant medicine, and a rare ability to make wellness land in real life, on the plate, in the kitchen, in the body.
CMB CERTIFIED
CMB Certification is our independent standard for brands in the wellness space. Clean ingredients, transparent practices, genuine social impact. We review every application in depth.
*We are not currently accepting new applications.
We work with a select number of certified brands at a time, because the work we do together requires real attention. If you believe your brand meets the standard and want to be considered when we reopen, email us.
Already CMB Certified? You get priority access to partnership offers and a co-marketing path through our editorial and live programming.
WHAT YOU WALK AWAY WITH
Permanent editorial placement. Newsletter reach. Social distribution. Optional live integration. And the credibility of being featured by a platform that says no more than it says yes.
We don't publish everything. We don't certify everyone. We don't take on more than we can do well. Every brand we feature gets run through the same filter we apply to everything else. If it doesn't hold up, it doesn't go out.
Every brand we feature gets run through the same filter we apply to everything else. If it doesn't hold up, it doesn't go out.
IS THIS FOR YOU?
We work with brands doing genuinely interesting wellness work, not the loudest, not the most funded, not the most viral. The ones doing something that deserves real attention from an audience that shows up, reads the labels, and makes the call.
If your brand can survive scrutiny, and you want an audience that will actually show up for it, we'd like to hear from you.
Tell us who you are, which offer interests you, and one sentence about what you're trying to do. We'll take it from there.
contact@crunchymamacollective.com
Or use the form: Brand name / Offer interested in / One sentence about your brand / How you found CMC.