work with us
Real women. Real decisions. Real life.
REACH AN AUDIENCE THAT ACTUALLY DECIDES
The CMC community isn’t here to passively consume wellness content. They’re actively trying to make better decisions, reading labels, questioning claims, comparing products, and looking for clarity in an increasingly complex category.
They come to CMC for judgment, context and translation. That same lens helps brands make complex wellness ideas feel relevant, credible and modern, whether introducing a new category, entering the U.S. market, or expanding into new audiences.
That point of view is what you’re partnering with.
WHAT WE CAN DO FOR YOU
- Podcast interview with founder
- Newsletter feature
- Permanent editorial feature about your brand/products
- Social video campaigns
- 1 yr CMB Certification if eligible
- Campaign angles connecting products to consumer needs
- Content guidance on ingredients, benefits, and use
- Storytelling, social videos, and online demos showing practical use
- Digital activation across agreed channels
- CMB Advisory Membership for certification-eligible brands
For international brands entering or expanding in the U.S. and emerging U.S. brands ready to grow. Tailored scope.
- Market and competitor analysis
- Target audiences and growth opportunities
- Brand positioning and messaging
- Current and potential channel analysis
- Distribution strategy and channel priorities
- Marketing action plan, budget, and next steps
- Podcast interview with founder
- newsletter feature
- Permanent Editorial about your brand/products
- Social video campaigns
- 1 yr CMB Certification if eligible
- CMB Membership
- Gift guides
- Culinary application
- Pop up or vendor event activation
Launching a product. Expanding into the U.S. Finding your next growth opportunity. We build tailored engagements that connect commercial strategy with execution, from market and channel analysis to product education, culinary applications, and creative campaigns. Tell us where you want to go. We’ll define the priorities, scope the work, and help you move it forward.
We don't place brands. We translate them.
YOUR BRAND, THROUGH A CLEARER LENS
We translate complex products, unfamiliar wellness concepts, and ambitious claims through the same editorial lens our audience already relies on.
Does it make something clearer?
Is it worth your money and attention?
How does it fit into real life?
That’s why a CMC feature lands differently from an ad. It gives people the context to understand a product, judge its value, and decide whether it belongs in their lives.
TWO WOMEN. ONE STANDARD.
CMC was founded by Wanda Malhotra, a longtime wellness and beauty entrepreneur, brand builder, and connector with decades of experience in the industry.
Alongside her, culinary strategist and creative consultant Manuela Scalini brings international experience across food, wellness, editorial and creative production, with a sharp ability to translate complex ideas into products, stories, experiences and everyday choices people can actually understand and use.
Together, they bring media instinct, brand judgment, culinary intelligence, creative direction, and a modern wellness lens to everything CMC does.
CMB CERTIFIED
CMB Certification is our independent standard for brands in the wellness space. Clean ingredients, transparent practices, genuine social impact. We review every application in depth.
*We are not currently accepting new applications.
We work with a select number of certified brands at a time, because the work we do together requires real attention. If you believe your brand meets the standard and want to be considered when we reopen, email us.
Already CMB Certified? You get priority access to partnership opportunities and co-marketing through our editorial and live programming.
WHAT YOU WALK AWAY WITH
Sharper positioning. Clearer product understanding. Stronger consumer relevance. Credible education. Strategic visibility. Editorial placement. Newsletter and social reach. Optional live integration. And, when needed, a smarter path into the U.S. market, new audiences, and new channels.
For complex wellness products, we help make the unfamiliar understandable without flattening what makes it distinctive. For brands entering or expanding in the U.S., we help clarify the story, the audience, and the opportunity. And for everything else, we bring the same standard: stronger judgment, sharper communication, and work built to move the brand forward.
We don’t publish everything. We don’t certify everyone. We don’t take on more than we can do well. Every brand we work with goes through the same filter we apply to everything else. If it doesn’t hold up, it doesn’t go out.
IS THIS FOR YOU?
We work with brands doing genuinely interesting work in wellness — not necessarily the loudest, the best funded, or the most viral. The ones with a product, point of view, or ambition that deserves real attention.
That might mean translating a complex wellness concept for a modern audience, entering or expanding in the U.S. market, sharpening your positioning, or simply reaching people who read the labels, ask better questions, and make considered choices.
If your brand can stand up to scrutiny and you want the right people to understand why it matters , we’d like to hear from you.
Tell us who you are, offer of interest, and one sentence about what you're trying to do. We'll take it from there.
contact@crunchymamacollective.com
Or use the form: Brand name / Offer interested in / One sentence about your brand / How you found CMC.