The CMC community are not passive scrollers. They are people actively navigating the noise of modern
wellness: reading labels, questioning claims, and making considered choices for themselves and their families.

They come to CMC because they trust the filter. When we recommend something, they act on it. That trust is what you are partnering with.

Every brand we work with gets run through the same editorial framework our audience relies on:

Does it help women
understand something?

Is it actually worth their
money and attention?

What does it mean for real
life?

That's why a CMC feature lands differently than an ad. It's not promotion. It's translation, and the audience knows the difference.

CMC was founded by Wanda Malhotra, wellness media veteran, certified brand authority, and the connector behind some of the most genuine relationships in the industry. Alongside her, chef and creative strategist Manuela Scalini brings culinary expertise across four continents, a background in functional food and plant medicine, and a rare
ability to make wellness land in real life, on the plate, in the kitchen, in
the body.

Together: an international network of professionals, founders and producers. A methodology built on decades of hands on experience, not volume. And a commitment to working only with brands that deserve the trust we've built.

CRUNCHY FEATURE

An editorial feature written through the CMC lens — what your brand does, why it matters, and what it means for real life. Distributed to our newsletter and published permanently on the site.

CRUNCHY CAMPAIGN

We develop the creative concept. You get a full editorial and social campaign built on the CMC methodology — article, newsletter integration, social assets, and optionally a live or culinary element. For brands that want a genuine creative partner, not a brief executor.

CULINARY LIVE

Your brand integrates into a live culinary experience hosted by chef Manuela Scalini. Pre-event newsletter promotion, recipe built around your product, live brand mention, post-event content. For food, beverage, supplement and wellness brands that want to exist in a real room with a real audience.

CMB CERTIFIED

CMB Certification is our independent standard for brands in the wellness space. Clean ingredients, transparent practices, genuine social impact. We review every application in depth.

*We are not currently accepting new applications.

We work with a select number of certified brands at a time, because the work we do together requires real attention. If you believe your brand meets the standard and want to be considered when we reopen, email us.

Already CMB Certified? You get priority access to all three partnership offers and a co-marketing path through our editorial and live programming.

Permanent editorial placement. Newsletter reach. Social distribution. Optional live integration. And the credibility of being featured by a platform that says no more than it says yes.

We don't publish everything. We don't certify everyone. We don't take on more than we can do well. Every brand we feature gets run through the same filter we apply to everything else. If it doesn't hold up, it doesn't go out.

Every brand we feature gets run through the same filter we apply to everything else. If it doesn't hold up, it doesn't go out.

We work with brands doing genuinely interesting wellness work, not the loudest, not the most funded, not the most viral. The ones doing something that deserves real attention from an audience that shows up, reads the labels, and makes the call.

If your brand can survive scrutiny, and you want an audience that will actually show up for it, we'd like to hear from you.

Every brand we feature gets run through the same filter we apply to everything else. If it doesn't hold up, it doesn't go out.

Tell us who you are, which offer interests you, and one sentence about what you're trying to do. We'll take it from there.

contact@crunchymamacollective.com

Or use the form: Brand name / Offer interested in / One sentence about your brand / How you found CMC.